A pot for a new plant A small sprout emerges The plant grows its first leaves The plant begins to bud The plant grows taller A mature, flowering plant

From Strategy to Sales

Here’s How We Make Growth Happen

Optico’s approach is designed to launch fast, scale smart, and stay accountable—every step of the way.

Step 1:

Discovery & Goal Setting

We start with a deep dive into your business: goals, audience, product, and sales challenges. This ensures we build a strategy that’s rooted in real-world insight.

  • Business & market analysis
  • Ideal customer profiles
  • KPI definition
Step 2:

Sales Strategy Design

We develop a customized go-to-market plan based on your target customer and conversion goals—matching the right sales model to your growth objectives.

  • Channel mix (B2B, B2C, digital, retail)
  • Messaging and positioning
  • Territory planning
Step 4:

Field & Digital Activation

We deploy your sales team—whether it’s door-to-door, in-store, B2B outreach, or remote SDRs—driving real-time engagement and measurable conversions.

  • Live campaign launch
  • Geo-targeted activation
  • Face-to-face & digital interactions
Step 3:

Talent Training

We recruit and onboard top-tier sales reps, train them on your brand, product, and compliance standards, and ensure they’re ready to represent you with confidence.

  • Rep recruitment & vetting
  • Brand-aligned sales training
  • Sales material rollout
Step 5:

Performance Tracking

We monitor results daily through live dashboards and field feedback. From conversion rates to compliance, we refine what’s working and fix what’s not—fast.

  • Real-time KPI tracking
  • Daily/weekly reports
  • Strategy tweaks & A/B testing
Step 6:

Scale & Expand

Once the model is proven, we help you scale into new territories, add new channels, or ramp rep count—while maintaining quality and ROI at every level.

  • Territory expansion
  • Multi-channel rollout
  • Long-term sales partnership

Let’s Map Out Your Sales Workflow—Start to Finish

Request a Sales Blueprint →